/student perspective
/student entrepreneur
/media
They spoke about their various limitations and opportunities in their fields about the manner for which their content is shared with the world through social media and the various platforms. More importantly, how they interact with their customers and how they reach out to their "cult followings", so to speak, for example, someone from the crowd shared and interesting story about the people who bought and downloaded her horror movie where going to be key customers in giving value and promoting and sharing the film.
Louie who was a musician (Hector Bizerk) and band manager spoke about how important it is only give teasers to songs, to create value.
Ellen from SCREENpmd (producer of marketing and distribution) spoke about how there was no turning back once your material is out there and needing to be very careful with editing before releasing your movie, since it's not the same as the innovation of tech products, or games where you can come up with different versions of it. Ellen also spoke about market by having a #campaign and reach out to the people.
Paul from TAG Games, spoke about the different ways in which games are distributed and the tester phase from games. He spoke about localisation for games, especially when distributing it to say, China, and making sure that your game or product makes 'sense' culturally to the country you are distributing to like the characters and of course, the language. Paul also spoke about planning for failure. This much is true about strategy and understanding your external and internal environment for probable liabilities and how to safeguard against them. I was taught in school about this motto: Failure to prepare, prepare to fail. I admit, fear is intrinsic to being 'driven' at times.
Keith from Strident Publishing, spoke about the issue with making typos and dealing with having to deal with the publication, and the obvious, which is not being able to do anything about one typo in a 500 page book! He also spoke about how branding and innovating and changing to stand out to clients and customers, like how car racing drivers should change their helmet designs or wear a ear-ring! Intersting analogy.
Dougal, from Inner Ear (online radio and audio marketing and promotion) chaired the panel.
What I really want to head is about resilience, safeguarding and dealing with competitors/alliances.
The point about market share is understanding how much of the pie you need, but needing it enough to establish your 'piece' say, should there be organisations who 'steal' and take your product, make it 100x better because they're bigger, better, stronger and faster.
But what should be said about this is the fact that not all of them will have the connections you might have as a person, and individual. Personality + Empathy = Branding and market. In two words, public relations.
Now, there are two types of strategy for the reason why people do anything (Beyond Please and Pain, Tory Higgins). You're either 1. The type to shy away from potential pain/shame/losing the game but attain success by doing what you must or 2. The type to grab every opportunity possible, but not do enough extra work.
When you're someone who fears being left out of things (omisstion), be default, not knowing what's going on in your environment can be detrimental to your cause. Whereas in some cases, if you are needed, and people do need you, you will be missed.
They say 'time heals all', and maybe absence might create some value, but identifying when to leave and knowing when to come back is the other trick.
In my opinion, there will be value if you seek it and empathize with it. Value can be dependent on what other things, or what you personally think and perceptions of value. Think of the music scene and the rockstars we do love.
SO KEEP ON ROCKING you badass entrepreneurs!*
/student entrepreneur
/media
Digital Distro (Distribution)
- Event: Digitial Distro, 6pm 24 November
- Organisation: CEO (Cultural Enterprise Office)
- Venue: CCA (Centre for Contemporary Arts)
- #CEOdistro
- Link: http://www.cca-glasgow.com/programme/5649f974e43a08532a000001
They spoke about their various limitations and opportunities in their fields about the manner for which their content is shared with the world through social media and the various platforms. More importantly, how they interact with their customers and how they reach out to their "cult followings", so to speak, for example, someone from the crowd shared and interesting story about the people who bought and downloaded her horror movie where going to be key customers in giving value and promoting and sharing the film.
Louie who was a musician (Hector Bizerk) and band manager spoke about how important it is only give teasers to songs, to create value.
Ellen from SCREENpmd (producer of marketing and distribution) spoke about how there was no turning back once your material is out there and needing to be very careful with editing before releasing your movie, since it's not the same as the innovation of tech products, or games where you can come up with different versions of it. Ellen also spoke about market by having a #campaign and reach out to the people.
Paul from TAG Games, spoke about the different ways in which games are distributed and the tester phase from games. He spoke about localisation for games, especially when distributing it to say, China, and making sure that your game or product makes 'sense' culturally to the country you are distributing to like the characters and of course, the language. Paul also spoke about planning for failure. This much is true about strategy and understanding your external and internal environment for probable liabilities and how to safeguard against them. I was taught in school about this motto: Failure to prepare, prepare to fail. I admit, fear is intrinsic to being 'driven' at times.
Keith from Strident Publishing, spoke about the issue with making typos and dealing with having to deal with the publication, and the obvious, which is not being able to do anything about one typo in a 500 page book! He also spoke about how branding and innovating and changing to stand out to clients and customers, like how car racing drivers should change their helmet designs or wear a ear-ring! Intersting analogy.
Dougal, from Inner Ear (online radio and audio marketing and promotion) chaired the panel.
The same discussions
I'm starting to see trends in the things people are discussing in terms of marketing, working for the right people, building brand awareness with social media, connecting with people and the right types of people, baring in mind that you shouldn't be judgmental on your own future needs, and valuing every person you come into contact with at these networking events. That's what they're for.What I really want to head is about resilience, safeguarding and dealing with competitors/alliances.
The point about market share is understanding how much of the pie you need, but needing it enough to establish your 'piece' say, should there be organisations who 'steal' and take your product, make it 100x better because they're bigger, better, stronger and faster.
But what should be said about this is the fact that not all of them will have the connections you might have as a person, and individual. Personality + Empathy = Branding and market. In two words, public relations.
Creating Value
Some of the points about creating value with scarcity reminded me about on the 48 laws of power (Robert Greene), "Use abscence to create respect and honour" (Rule #16).Now, there are two types of strategy for the reason why people do anything (Beyond Please and Pain, Tory Higgins). You're either 1. The type to shy away from potential pain/shame/losing the game but attain success by doing what you must or 2. The type to grab every opportunity possible, but not do enough extra work.
When you're someone who fears being left out of things (omisstion), be default, not knowing what's going on in your environment can be detrimental to your cause. Whereas in some cases, if you are needed, and people do need you, you will be missed.
They say 'time heals all', and maybe absence might create some value, but identifying when to leave and knowing when to come back is the other trick.
In my opinion, there will be value if you seek it and empathize with it. Value can be dependent on what other things, or what you personally think and perceptions of value. Think of the music scene and the rockstars we do love.
SO KEEP ON ROCKING you badass entrepreneurs!*
*And just to contrast that, slow and steady wins the race!
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